Growth seems to be 2014’s buzzword for Maserati. Its sales have dramatically increased; its lineup will add the Levante (and, eventually, Alfieri); and its plants are prepping for greater production. The company now plans to double its dealership presence to meet the demand for the all-new Ghibli and Quattroporte. In 2011, Maserati had a total […]
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Fiat Increases Maserati Production to Meet Demand
If you didn’t already know – as a reader of this blog, you better! – Maserati is celebrating its centenary. One hundred years of maintaining an iconic status as a premier Italian automaker. The company is not without its tribulations or failures; however, what distinguishes Maserati is an uncanny ability in using its past to […]
Maserati Impresses at Concorso d’Eleganza
A variety of factors have contributed to the prominence and frequency of auto shows. Greater numbers of attendees fill the halls, explore the exhibits, and participate in the many events that make these shows a true spectacle. For those of us who cannot attend in person, Internet access affords us the benefit of live feeds […]
Maserati Celebrates Tremendous First-Quarter Sales
If Maserati executives had any reservations about the direction of the company, the first-quarter reporting should put them at ease. In fact, it should make them downright giddy. In 2013, the total number of models sold by the Italian automaker reached 15,400 – a sales record in its century-long history. When you aim for excellence, […]
Maserati Unveils Major Shake-up for Future Plans
While we expected Fiat Chrysler Automobiles (FCA) to unveil some exciting news for Maserati, our team didn’t anticipate all of the major changes officially announced in Auburn Hills. The Italian brand set lofty sales goals – 75,000 units in 2018 – that required some major undertakings with regard to engineering and production. The overall plan […]